Bachelor of Business Administration with Major in Marketing

Required 120 credit hours (36 of which must be numbered 300 or above) including:

I. Essential Studies Requirements (see University ES listing).

II. One of the following: MATH 103, or MATH 146, or MATH 165.

III. NIstler College of Business and Public Administration Requirements:

ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ECON 201Principles of Microeconomics3
ECON 202Principles of Macroeconomics3
ECON 210Introduction to Business and Economic Statistics3
ISBA 217Fundamentals of Computer Information Systems3
FIN 310Principles of Financial Management3
MGMT 300Principles of Management3
MGMT 301Operations Management3
MRKT 305Marketing Foundations3
MGMT 475Strategic Management3
Total Credits33

IV. Major Requirements:

MRKT 310Consumer Behavior3
MRKT 330Marketing Research3
MRKT 450Marketing Management3
Select 15 credits (5 courses) from the following: *15
Personal Marketing
Professional Selling
Retail Management
International Marketing
Digital Marketing
Integrated Marketing Communications
Social Media
Field Experience in Marketing
Directed Studies in Marketing
Cooperative Education in Marketing
Brand and Product Management
Sales Management
Relationship Marketing
Customer Relationship Management (CRM)
Negotiations for Sales and Relationship Managements
Special Topics in Marketing:
Internship in Marketing
Total Credits24

Nistler College of Business & Public Administration Graduation Requirements

  1. Earn a minimum GPA of 2.00 (including transfer credits)
  2. Earn a minimum UND GPA of 2.00
  3. Earn a minimum GPA of 2.50 for all courses that apply toward the major (including transfer credits)
  4. At least half of the business courses that apply toward the major must be from UND (does not apply for BA in Political Science, BS in Public Affairs, or BA in Economics)

No more than a total of 8 credits from MRKT 386 Field Experience in Marketing; MRKT 396 Directed Studies in Marketing; MRKT 397 Cooperative Education in Marketing; and MRKT 497 Internship in Marketing may be used to satisfy this requirement.