Bachelor of Business Administration with Major in Marketing
Required 120 credit hours (36 of which must be numbered 300 or above) including:
I. Essential Studies Requirements (see University ES listing).
II. One of the following: MATH 103, MATH 107, MATH 146, or MATH 165.
III. NIstler College of Business and Public Administration Requirements:
| Code | Title | Credits |
|---|---|---|
| ACCT 200 | Elements of Accounting I | 3 |
| ACCT 201 | Elements of Accounting II | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| ECON 210 | Introduction to Business and Economic Statistics | 3 |
| ISBA 217 | Fundamentals of Computer Information Systems | 3 |
| FIN 310 | Principles of Financial Management | 3 |
| MGMT 300 | Principles of Management | 3 |
| MGMT 301 | Operations Management | 3 |
| MRKT 305 | Marketing Foundations | 3 |
| MGMT 475 | Strategic Management | 3 |
| Total Credits | 33 | |
IV. Major Requirements:
| Code | Title | Credits |
|---|---|---|
| MRKT 310 | Consumer Behavior | 3 |
| MRKT 330 | Marketing Research | 3 |
| MRKT 450 | Marketing Management | 3 |
| Select 15 credits (5 courses) from the following: * | 15 | |
| Personal Marketing | ||
| Professional Selling | ||
| Retail Management | ||
| International Marketing | ||
| Digital Marketing | ||
| Integrated Marketing Communications | ||
| Social Media | ||
| Field Experience in Marketing | ||
| Directed Studies in Marketing | ||
| Cooperative Education in Marketing | ||
| Brand and Product Management | ||
| Sales Management | ||
| Customer Experience (CX) Marketing | ||
| Customer Relationship Management (CRM) | ||
| Negotiations for Sales and Relationship Managements | ||
| Special Topics in Marketing: | ||
| Internship in Marketing | ||
| Total Credits | 24 | |
Nistler College of Business & Public Administration Graduation Requirements
- Earn a minimum GPA of 2.00 (including transfer credits)
- Earn a minimum UND GPA of 2.00
- Earn a minimum GPA of 2.50 for all courses that apply toward the major (including transfer credits)
- At least half of the business courses that apply toward the major must be from UND (does not apply for BA in Political Science, BS in Public Affairs, or BA in Economics)
- *
No more than a total of 8 credits from MRKT 386 Field Experience in Marketing; MRKT 396 Directed Studies in Marketing; MRKT 397 Cooperative Education in Marketing; and MRKT 497 Internship in Marketing may be used to satisfy this requirement.