2019-2020 Catalog

Bachelor of Business Administration with Major in Marketing

Required 120 credit hours (36 of which must be numbered 300 or above) including:

I. Essential Studies Requirements (see University ES listing).

II. One of the following: MATH 103, or MATH 146, or MATH 165.

III. College of Business and Public Administration Requirements:

ACCT 200Elements of Accounting I3
ACCT 201Elements of Accounting II3
ECON 201Principles of Microeconomics3
ECON 202Principles of Macroeconomics3
ECON 210Introduction to Business and Economic Statistics3
ISBC 217Fundamentals of Computer Information Systems3
FIN 310Principles of Financial Management3
MGMT 300Principles of Management3
MGMT 301Operations Management3
MRKT 305Marketing Foundations3
MGMT 475Strategic Management3
Total Credits33

IV. Major Requirements:

MRKT 310Consumer Behavior3
MRKT 330Marketing Research3
MRKT 450Marketing Management3
Select five of the following: *15
Professional Selling
Retail Management
International Marketing
Integrated Marketing Communications
Social Media
Field Experience in Marketing
Directed Studies in Marketing
Cooperative Education in Marketing
Brand and Product Management
Sales Management
Relationship Marketing
Customer Relationship Management (CRM)
Negotiations for Sales and Relationship Managements
Special Topics in Marketing:
Internship in Marketing
Total Credits24

V.  College of Business & Public Administration Graduation Requirements:

  1. Earn a minimum cumulative GPA of 2.50
  2. Earn a minimum UND GPA of 2.50
  3. Earn a minimum cumulative major GPA of 2.50 (business administration courses that apply toward the degree and major)
  4. Earn a minimum UND major GPA of 2.50 (business administration courses that apply toward the degree and major)
  5. Complete at least half of the business courses that apply toward the degree and major at UND

Office of the Registrar

Tel: 701.777.2711
Fax: 701.777.2696

Twamley Hall Room 201
264 Centennial Drive Stop 8382
Grand Forks, ND 58202-8382