2014-2015 Catalog

Communication Program (Comm)

http://www.arts-sciences.und.edu/communication

Anatonova, Aregood, Conway, Cowden, Fiordo, Haslerud Opp, Ommen, Pasch, Rakow, Rendahl and Shafer

The undergraduate curriculum of the Communication Program is currently undergoing revision. The revisions, once they are finalized and approved, will be posted on the Program’s website on or before December 1, 2014. 

Current students in the major, as of Spring 2014, will have the option of completing their degree under the current curriculum or the newly revised curriculum(once it is available). New students will be enrolled into the existing curriculum and will have the option of shifting their degree to the revised curriculum once it is approved.

The Communication Program offers a comprehensive, integrated curriculum in communication focusing on how information processes and communication technologies affect and can benefit a diversity of local and global communities. It prepares undergraduate students for careers as ethical, competent, and professional communicators with a broad understanding of contemporary communication issues and with skills that are adaptable to a variety of contexts.

One major, Communication, is offered leading to the Bachelor of Arts degree. The curriculum also allows for special emphasis areas. A minor in Communication is also offered.

Facilities and Special Programs

The program has state of the art computerized writing, graphics, and editing laboratories, as well as its own reading room that houses a wide selection of daily and weekly newspapers, magazines and professional journals. The University’s Television Center facility is available for student training. The Communication Program also administers the Northern Interscholastic Press Association, which serves high school journalism programs in North Dakota and northern Minnesota.

Student Opportunities

Students are encouraged to supplement classroom instruction through work on campus publications, a national award-winning television program, and supervised, professional internships. The strong support of alumni allows the program to award a number of scholarships to our admitted Communication majors.

Admission Requirements

Admission to the College of Arts and Sciences does not automatically carry admission to the Communication Program. Students planning to pursue a major through the program should declare Pre-Communication as their intended major. In order to reach the next level, that of Admitted Major, Pre-Communication–and those who are pursuing an Admitted Minor status—must:

  • Pass COMM 102 Communication and the Human Community or COMM 103 Information, Technology and Social Change with a grade of C or better
  • Pass ENGL 110 College Composition I and ENGL 130 College Composition II with a grade of B or better
  • Have a 2.50 overall GPA (which must be continued in order to take courses in Communication. At graduation, GPA must also be at least 2.50.)
  • Have earned at least 24 semester credits
  • Have his or her assigned faculty adviser approve a personal Plan of Study contract

Students are classified as Pre-Communication majors until they have completed these requirements. Additional information about the application process is available from the program’s student adviser.

Attaining Admitted Major status opens many restricted classes. In addition, students are eligible for communication scholarships when they are admitted majors.

 

 

College of Arts and Sciences

 

B.A. with Major in Communication

Required 125 credits (36 of which must be numbered 300 or above, and 60 of which must be from a four-year institution) including:

I. Essential Studies Requirements (see University Essential Studies listing.)

II. Major Requirements

Required minimum of 36 credits. Communication majors must earn a grade of “C” or better in all Communication courses.

Major Course Requirements

12 credits required

COMM 102Communication and the Human Community3
COMM 103Information, Technology and Social Change3
COMM 110Fundamentals of Public Speaking3
COMM 200Introduction to Media Writing3
Total Credits12

Experience

3 credits required with maximum allowed of 5 credits for major

COMM 329Practicum1-5
COMM 394Individual Projects and Readings1-5
COMM 397Cooperative Education1-5
COMM 497Internship1-5
Total Credits4-20

Additional Communication Courses

21 credits required with at least 15 credits at 300 level or above

Majors receiving a special emphasis are required to take a minimum of 15 credits in the emphasis area plus 6 approved elective credits. A list of approved electives for each emphasis is available on the Communication Program website or from a communication faculty advisor. Each emphasis completed will be noted on the student’s academic record. A student is not required to follow a special emphasis, and may choose from any of the communication courses listed below (21 credits required with at least 15 credits at 300 level or above). Students who wish to follow a special emphasis may select from one or more of the following options.

Journalism and Computer Mediated Communication Emphasis
Select five of the following:15
Digital Communication: Fundamentals
Journalistic Reporting and Editing
Publications
Digital Communication: Imaging
Feature and Opinion Writing
Community Journalism
Practicum
Television Studio Production
Electronic Field Production
Social Implications of the Information Society
Media Law and Ethics
Media History
Approved Electives6
Culture and Communication Emphasis
Select five of the following:15
Interpersonal Communication
Communication and Society
Popular Culture
Argumentation
Media and Diversity
Persuasion
Survey of Broadcasting
Electronic Field Production
Organizational Communication
Intercultural/International Communication
Community Relations
Social Implications of the Information Society
Media Law and Ethics
Media History
Political Communication
Approved Electives6
Advertising Emphasis
Select five of the following:15
Digital Communication: Fundamentals
Communication and Society
Psychology of Communication
Publications
Persuasion
Digital Communication: Imaging
Practicum **
Advertising Creative Strategy
Advertising and Society
AD/PR Campaigns: Research **
Approved Electives6
Health Communication Emphasis
Select five of the following:15
Interpersonal Communication
Communication Technologies and the Future
Research Methods in Communication
Health Promotion
Health and American Indian Cultures
Medical Sociology
Approved Electives6
Organizational Communication Emphasis
Select five of the following:15
Interpersonal Communication
Communication and Society
Organizational Communication
Principles of Management
Leadership and Conflict Resolution
Public Relations Emphasis
Select five of the following:15
Digital Communication: Fundamentals
Communication and Society
Principles of Public Relations
Media and Diversity
Persuasion
Practicum
Writing for Public Relations
Organizational Communication
Political Communication
AD/PR Campaigns: Research
Approved Electives6
Speech Communication Emphasis
Select five of the following:15
Interpersonal Communication
Argumentation
Persuasion
Business and Professional Speaking
Criticism and Controversies
Organizational Communication
Community Relations
Special Topics (this course may be taken twice)
Approved Electives6
Computer Mediated Communication Emphasis
Select five of the following:15
Digital Communication: Fundamentals *
Popular Culture
Media and Diversity
Digital Communication: Imaging
Social Implications of the Information Society *
Research Methods in Communication
Approved Electives6

 

*

courses are required for this emphasis

**

These courses work toward facilitating the National Student Advertising Competition project.

 Note: Additional prerequisites may apply to some courses. Check individual course descriptions.

 

Minor in Communication

Required: 24 credits

6 credits from COMM 102 Communication and the Human Community and COMM 103 Information, Technology and Social Change; 18 additional Communication credits with 12 of these credits 300 level or above.

Internship or practicum courses will not count toward the minor. Minors must fulfill the admissions requirements of the Communication program. They must also earn a grade of C or better in all communication courses and must maintain an overall GPA of 2.5.

Courses

COMM 102. Communication and the Human Community. 3 Credits.

An introduction to the important concepts and principles of human communication, with a focus on how humans create meaningful worlds to live in through shared language, shared visual perception and interaction processes. Examination of the conflicts and opportunities that can result from communication differences within and among communities, with particular emphasis on gender, race and ethnicity, age, sexual orientation, class and physical ability. F,S.

COMM 103. Information, Technology and Social Change. 3 Credits.

Evolution of communication technology and the consequences for how people communicate and acquire information, including the impact of culture, economics and public policy on contemporary media practices. Current issues related to media content, access and effects are examined. F,S.

COMM 110. Fundamentals of Public Speaking. 3 Credits.

The theory and practice of public speaking with emphasis on content, organization, language, delivery, and critical evaluation of messages. Additional emphasis on student performance stressing original thinking, effective organization, and direct communication of ideas. F,S,SS.

COMM 200. Introduction to Media Writing. 3 Credits.

Introduction to writing in the various styles and forms required in journalism, advertising, broadcasting, public relations, electronic and speech communication. F,S.

COMM 201. Visual Communication. 3 Credits.

An examination of the history and development of design in visual communication with emphasis on design components in visual literacy. Images in news and advertising, photography, film and television are examined using theoretical, ethical, and critical perspectives. F.

COMM 206. Digital Communication: Fundamentals. 3 Credits.

An introduction to the theory and practice of digital communication for print, online and mobile media. Course emphasis is on a holistic approach to digital design including both theoretical knowledge and software expertise. Course involves creating a series of portfolio-ready digital artifacts Corequisite: Admitted Communciation major. F.

COMM 212. Interpersonal Communication. 3 Credits.

Introduces fundamental concepts of communication between individuals. Explores aspects of self expression and relationship communication. To give insights into the dynamics of interpersonal communication. To aid in the understanding of how people present themselves to other people, and how others perceive them in return. F,S,SS.

COMM 246. Journalistic Reporting and Editing. 3 Credits.

Professional techniques of news gathering, editing, source analysis and information dissemination for diverse mass media audiences utilizing traditional and new technologies and methods. Prerequisites: COMM 200 and admitted Communication major or instructor consent. F.

COMM 300. Communication and Society. 3 Credits.

Explores the interrelationships of society and forms of communication. Objectives include developing knowledge of the media, an ability to discuss in an informed manner the issues of communication in a democratic society and to develop an awareness of intelligent use of the media. Prerequisite: COMM 102 or COMM 103 or instructor consent. F,S.

COMM 301. Psychology of Communication. 3 Credits.

Analysis of the nature and function of communication in interpersonal relationships, special consideration of recurring patterns of communication behavior and the relations among personal characteristics and communications. Prerequisite: Admitted communication major or instructor consent. S.

COMM 302. Popular Culture. 3 Credits.

Critical analysis of culture(s), their characteristics, and the relationship between media, interpersonal communication, and broader cultural patterns. A look at how popular culture works and influences the public and how everyday actions, objects and experiences affect us. A critical look at the ways in which culture is defined by such elements as fashion, shopping malls, television, film, music, books, newspapers and the internet. Prerequisite: Admitted communication major or instructor consent. F.

COMM 303. Principles of Public Relations. 3 Credits.

Examines public relations as a professional communication and management function, applications within a range of organizations, and PR's impact on society and role in community-building. In-depth analysis of the PR campaign process, PR media and publicity. Ethical and legal considerations. F,S.

COMM 305. Publications. 3 Credits.

This course investigates the changing dynamic of publishing. Moving from traditional print publication models, the course examines publishing for the web, mobile devices, blogs, increasing readership, self-publishing and peer-reviewed options. Course includes publication conceptualization, production, budgeting, pre-press and printing processes. Prerequisite: Admitted communication major. F.

COMM 308. Argumentation. 3 Credits.

An introduction to the philosophical development of argument, basic components of argumentation, kinds of argument structures and practical application of argumentation. Prerequisite: Admitted communication major. S, odd years.

COMM 310. Media and Diversity. 3 Credits.

Study of minority status within mass media organizations and in media content from historical, contemporary and speculative points of view. Prerequisite: Admitted communication major. S.

COMM 313. Persuasion. 3 Credits.

An examination of principles and practices of persuasion and its influence across communication contexts such as interpersonal, group, and mass communication. Emphasis will be placed on ethical standards and implication of persuasion and influence. Prerequisite: Admitted communication major. S, even years.

COMM 319. Digital Communication: Imaging. 3 Credits.

This course introduces students to the practice of digital imaging, including photographic principles, digital acquisition devices, software, and transmission for the web and other media. Prerequisite: Admitted Communication major. S.

COMM 324. Feature and Opinion Writing. 3 Credits.

Investigative reporting and writing for traditional and new media using innovative research and source analysis techniques. Includes methods for informed opinion and commentary writing. Prerequisites: COMM 200 and admitted Communication major or instructor consent. S.

COMM 328. Community Journalism. 3 Credits.

Considers the role that news media can play in enhancing community life. May focus on the role of print and broadcast journalism in Native American communities, on the role of weekly newspapers in small, rural towns or on broadcast and print media in cities. Provides an in-depth introduction to an assessment of efforts to determine how new forms of news media could provide innovative service for communities. Prerequisite: Admitted communication major. F.

COMM 329. Practicum. 1-5 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. Prerequisites: Junior standing and instructor consent. F,S.

COMM 329A. Practicum. 1-5 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. Prerequisites: Junior standing and instructor consent. F,S.

COMM 329B. Practicum. 1-5 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. Prerequisites: Junior standing and instructor consent. F,S.

COMM 331. Survey of Broadcasting. 3 Credits.

Examination of broadcasting with emphasis on basic technology, structure, and organization. Study will include the basic legal, social and artistic aspects of broadcasting as well as techniques and utilization of audience research. Prerequisite: Admitted communication major. S.

COMM 332. Television Studio Production. 3 Credits.

Introduction to basic studio production. Emphasis on the function and operation of TV equipment, lighting, producing and directing, including crew management, program conception, writing, planning and evaluation. Prerequisite: Admitted communication major. F.

COMM 341. Advertising Creative Strategy. 3 Credits.

Introduces students to creative ideas in advertising and their translation into words and images. Emphasis is on strategic approaches to creative decision-making across all media. Topics include the setting of objectives, selection of copy structure, demands of different media, design principles, layout and storyboards, and regulations affecting messages. F.

COMM 352. Writing for Public Relations. 3 Credits.

Intensive practice in preparing the most common types of materials used in public relations. Special emphasis on writing style and form, and effective media relations. Prerequisites: COMM 200 and admitted communication major. F,S.

COMM 354. Electronic Field Production. 3 Credits.

Study and application of the concepts, principles, and practices of single camera production of nonfiction video and audio outside of a studio setting. Includes the study of news, documentary, corporate, educational, and independent video production. Consideration of ethical issues involved in video field production. Prerequisite: Admitted Communication major. S.

COMM 366. Business and Professional Speaking. 3 Credits.

Advanced study of rhetorical invention, disposition and style, and the application of those principles through preparation of business and professional speeches and speech manuscripts. Prerequisite: Admitted communication major. F.

COMM 368. Criticism and Controversies. 3 Credits.

A study of critical perspectives on civic discourse by examining contemporary controversies. Prerequisite: Admitted Communication major. F, odd years.

COMM 394. Individual Projects and Readings. 1-5 Credits.

Individual projects or directed study related to topics, issues, or activities in communication studies. Prerequisites: Junior standing and instructor consent. F,S.

COMM 397. Cooperative Education. 1-5 Credits.

A practical work experience closely associated with the student's academic or professional interests. Arranged by mutual agreement among student, program, and employer. Prerequisites: Junior standing and instructor consent. F,S,SS.

COMM 400. Senior Seminar. 2 Credits.

COMM 401. Organizational Communication. 3 Credits.

Analysis of communication behavior in formally structured relationships as it relates to the organization and to individuals. Special attention given to organizational style, status, trust and conflict-management. Informal communication networks and rumoring are studied. Prerequisite: Admitted communication major or instructor consent. S.

COMM 402. Intercultural/International Communication. 3 Credits.

This course will provide an overview of the study of intercultural or international communication. Topics addressed will include: history, literature, and culture of specific groups including racial, religious, and ethnic issues that affect communication patterns and outcomes. Prerequisite: Admitted communication major or instructor consent. F.

COMM 403. Community Relations. 3 Credits.

Examination of strategies organizations use to establish and maintain rapport with communities. Theoretical foundations, crisis and issues management, conflict resolution, promotional strategies and effective media relations. Prerequisite: Admitted communication major or instructor consent. F.

COMM 404. Advertising and Society. 3 Credits.

Examines and evaluates the social, ethical and economic aspects of advertising. Attention is given to appraising the effects of advertising on the consumer and competition. Prerequisite: Admitted Communication Major or consent of the instructor. F.

COMM 405. Social Implications of the Information Society. 3 Credits.

Considers and evaluates different perspectives on the information society, ranging from humanistic and Neomarxist critiques to the optimistic scenarios of some futurists. Examines the implications of new means of creating, storing, manipulating and disseminating information. Discussion of whether or not the potential benefits will be realized. Prerequisite: Admitted communiation major or consent of the instructor. F.

COMM 407. Communication Technologies and the Future. 3 Credits.

Enables students to develop an in-depth understanding of new communication technologies and to explore their potential. Consideration of how media industries are being restructured, of the social consequences of new technological applications and of implications for the exercise of social power. Prerequisite: Admitted communication major or instructor consent. S.

COMM 410. Research Methods in Communication. 3 Credits.

Introduction to methodologies of historical, descriptive, and experimental research with attention to interpreting research results, selecting research designs and conducting communication research projects. Prerequisite: Admitted communication major or instructor consent. S.

COMM 414. Media Law and Ethics. 3 Credits.

This course introduces the students to the contemporary legal and regulatory environment for media and digital communication. The philosophical and historical background, and the development and court interpretations of the First Amendment are examined, along with the theories of libel law, right to privacy, copyright protection, access to information, and advertising and broadcast regulation. The ethical principles that guide communication practices in journalism, mass media, public relations, and online social networking are explored with a particular attention to the concepts of public trust and public interest. Prerequisite: Admitted Communication major or instructor consent. F.

COMM 428. Media History. 3 Credits.

Origins and evolution of human communication, mass media and related technological innovations. Addresses mass media's historical influence on social , political and economic change, as well as on maintaining the status quo. Prerequisite: Admitted communication major or instructor consent. S.

COMM 430. AD/PR Campaigns: Research. 3 Credits.

Understand audience segmentation and qualitative and quantitative approaches to market research and campaign testing to develop research driven advertising and public relations communication campaign. F.

COMM 461. Political Communication. 3 Credits.

Analysis of political campaigns: a study of leading speakers, their speeches and the impact these have on our political, social, legal, and religious life. The rhetoric of mass movements and power, protest, and conciliation are analyzed. Prerequisite: Admitted communication major or instructor consent. F, odd years.

COMM 497. Internship. 1-5 Credits.

Supervised experience in the mass media or related field consistent with student's career objectives. Final report, employer's evaluation and samples of work required. Formal application in advance of internship needs department approval. Prerequisites: Junior standing and instructor consent. F,S.

COMM 499. Special Topics. 1-3 Credits.

Selected topics in communication that allow students to study specific communication issues and/or topics that are not covered by regular department offerings. Repeatable to 6 credits. Communication majors may not exceed 45 credits in the major within the 125 credits for graduation. Prerequisite: Admitted communication major. On demand.

Office of the Registrar

Tel: 701.777.2711
1.800.CALL.UND
Fax: 701.777.2696

Twamley Hall Room 201
264 Centennial Drive Stop 8382
Grand Forks, ND 58202-8382