2015-2016 Catalog

Communication Program (Comm)

http://www.arts-sciences.und.edu/communication

Anatonova, Aregood, Conway, Cowden, Fiordo, Haslerud Opp, Ommen, Pasch, Rakow, Rendahl and Shafer

The undergraduate curriculum of the Communication Program is currently undergoing revision. The revisions, once they are finalized and approved, will be posted on the Program’s website on or before December 1, 2014. 

Current students in the major, as of Spring 2014, will have the option of completing their degree under the current curriculum or the newly revised curriculum(once it is available). New students will be enrolled into the existing curriculum and will have the option of shifting their degree to the revised curriculum once it is approved.

The Communication Program offers a comprehensive, integrated curriculum in communication focusing on how information processes and communication technologies affect and can benefit a diversity of local and global communities. It prepares undergraduate students for careers as ethical, competent, and professional communicators with a broad understanding of contemporary communication issues and with skills that are adaptable to a variety of contexts.

One major, Communication, is offered leading to the Bachelor of Arts degree. The curriculum also allows for special emphasis areas. A minor in Communication is also offered.

Facilities and Special Programs

The program has state of the art computerized writing, graphics, and editing laboratories, as well as its own reading room that houses a wide selection of daily and weekly newspapers, magazines and professional journals. The University’s Television Center facility is available for student training. The Communication Program also administers the Northern Interscholastic Press Association, which serves high school journalism programs in North Dakota and northern Minnesota.

Student Opportunities

Students are encouraged to supplement classroom instruction through work on campus publications, a national award-winning television program, and supervised, professional internships. The strong support of alumni allows the program to award a number of scholarships to our admitted Communication majors.

Admission Requirements

Admission to the College of Arts and Sciences does not automatically carry admission to the Communication Program. Students planning to pursue a major through the program should declare Pre-Communication as their intended major. In order to reach the next level, that of Admitted Major, Pre-Communication–and those who are pursuing an Admitted Minor status—must:

  • Pass COMM 102 Communication and the Human Community or COMM 103 Information, Technology and Social Change with a grade of C or better
  • Pass ENGL 110 College Composition I and ENGL 130 College Composition II with a grade of B or better
  • Have a 2.50 overall GPA (which must be continued in order to take courses in Communication. At graduation, GPA must also be at least 2.50.)
  • Have earned at least 24 semester credits
  • Have his or her assigned faculty adviser approve a personal Plan of Study contract

Students are classified as Pre-Communication majors until they have completed these requirements. Additional information about the application process is available from the program’s student adviser.

Attaining Admitted Major status opens many restricted classes. In addition, students are eligible for communication scholarships when they are admitted majors.

 

 

College of Arts and Sciences

 

B.A. with Major in Communication

Required 125 credits (36 of which must be numbered 300 or above, and 60 of which must be from a four-year institution) including:

I. Essential Studies Requirements (see University Essential Studies listing.)

II. Major Requirements

Required minimum of 36 credits.  A grade point average of 2.2 is required on all Communication courses, and a C or better in each course used for the 36-credit major.

Major Course Requirements

15 credits required

COMM 102Communication and the Human Community3
COMM 103Information, Technology and Social Change3
COMM 110Fundamentals of Public Speaking3
COMM 200Introduction to Media Writing3
COMM 410Research Methods in Communication (junior or senior status required)3
Total Credits15

Experience

3 credits required with maximum of 6 credits allowed

COMM 329Practicum (Consent of Instructor)3-6
COMM 394Individual Projects and Readings (Consent of Instructor)3-6
COMM 497Internship (Consent of Instructor)3-6

Content Areas

6 credits required in each Areas A, B, and C.

Area A
Select two of the following:6
COMM 300Communication and Society3
COMM 310Media and Diversity3
COMM 374Principles of Strategic Communication3
COMM 402Intercultural/International Communication3
COMM 404Advertising and Society3
COMM 414Media Law and Ethics3
COMM 428Media History3
Area B
Select two of the following:
COMM 212Interpersonal Communication3
COMM 246Journalistic Reporting and Editing3
COMM 302Popular Culture3
COMM 305Web and Mobile Publishing3
COMM 324Feature and Opinion Writing3
COMM 352Writing for Public Relations3
COMM 401Organizational Communication3
COMM 430AD/PR Campaigns3
Area C
Select two of the following:
COMM 206Digital Communication: Fundamentals3
COMM 313Persuasion3
COMM 319Digital Communication: Imaging3
COMM 328Community Journalism3
COMM 339Digital Video Production3
COMM 345Social Media Strategy3
COMM 405Social Implications of the Information Society3
Students wishing to focus their coursework in Strategic Communication are advised to take 6 credits each in Areas A, B, and C from the following list of courses:
Area A
COMM 300Communication and Society3
COMM 352Writing for Public Relations3
COMM 374Principles of Strategic Communication3
COMM 402Intercultural/International Communication3
COMM 414Media Law and Ethics3
Area B
COMM 401Organizational Communication3
COMM 430AD/PR Campaigns3
COMM 451Risk and Crisis Communication3
Area C
COMM 206Digital Communication: Fundamentals3
COMM 313Persuasion3
COMM 339Digital Video Production3
COMM 345Social Media Strategy3
Students wishing to focus their coursework on Journalism are advised to take 6 credits each in Areas A, B, and C from the following list of courses:
Area A
COMM 300Communication and Society3
COMM 310Media and Diversity3
COMM 414Media Law and Ethics3
COMM 428Media History3
Area B
COMM 246Journalistic Reporting and Editing3
COMM 302Popular Culture3
COMM 305Web and Mobile Publishing3
COMM 324Feature and Opinion Writing3
Area C
COMM 206Digital Communication: Fundamentals3
COMM 319Digital Communication: Imaging3
COMM 328Community Journalism3
COMM 339Digital Video Production3

 Note: Additional prerequisites may apply to some courses. Check individual course descriptions.

 

Minor in Communication

Required: 21 credits (4 required courses and one course from each of the three Areas A, B, and C below).

Students must complete:

Comm 102 Communication and the Human Community

Comm 103 Information Technology and Social Change

Comm 110 Fundamentals of Public Speaking

Comm 200 Introduction to Media Writing

Area A (Students must complete one of the following):

Comm 300 Communication and Society

Comm 310 Media and Diversity

Comm 374 Principles of Strategic Communication

Comm 402 Intercultural/International Communication

Comm 404 Advertising and Society

Comm 414 Media Law and Ethics

Comm 428 Media History

Area B (Students must complete one of the following):

Comm 212 Interpersonal Communication

Comm 246 Journalistic Reporting and Editing

Comm 302 Popular Culture

Comm 305 Web and Mobile Publishing

Comm 324 Feature and Opinion Writing

Comm 352 Writing for Public Relations

Comm 401 Organizational Communication

Comm 430 AD/PR Campaigns

Comm 451 Risk and Crisis Communication

Area C (Students must complete one of the following):

Comm 206 Digital Communication

Comm 313 Persuasion

Comm 319 Digital Communication: Imaging

Comm 328 Community Journalism

Comm 339 Digital Video Production

Comm 345 Social Media Strategy

Comm 405 Social Implications of the Information Society

Note: Some courses may have prerequisites; check individual course descriptions

Courses

COMM 102. Communication and the Human Community. 3 Credits.

An introduction to the important concepts and principles of human communication, with a focus on how humans create meaningful worlds to live in through shared language, shared visual perception and interaction processes. Examination of the conflicts and opportunities that can result from communication differences within and among communities, with particular emphasis on gender, race and ethnicity, age, sexual orientation, class and physical ability. F,S.

COMM 103. Information, Technology and Social Change. 3 Credits.

Evolution of communication technology and the consequences for how people communicate and acquire information, including the impact of culture, economics and public policy on contemporary media practices. Current issues related to media content, access and effects are examined. F,S.

COMM 110. Fundamentals of Public Speaking. 3 Credits.

The theory and practice of public speaking with emphasis on content, organization, language, delivery, and critical evaluation of messages. Additional emphasis on student performance stressing original thinking, effective organization, and direct communication of ideas. F,S,SS.

COMM 200. Introduction to Media Writing. 3 Credits.

Introduction to writing in the various styles and forms required in journalism, advertising, broadcasting, public relations, electronic and speech communication. F,S.

COMM 206. Digital Communication: Fundamentals. 3 Credits.

An introduction to the theory and practice of digital communication for print, online and mobile media. Course emphasis is on a holistic approach to digital design including both theoretical knowledge and software expertise. Course involves creating a series of portfolio-ready digital artifacts. F.

COMM 212. Interpersonal Communication. 3 Credits.

Introduces fundamental concepts of communication between individuals. Explores aspects of self expression and relationship communication. To give insights into the dynamics of interpersonal communication. To aid in the understanding of how people present themselves to other people, and how others perceive them in return. F,S,SS.

COMM 246. Journalistic Reporting and Editing. 3 Credits.

Professional techniques of news gathering, editing, source analysis and information dissemination for diverse mass media audiences utilizing traditional and new technologies and methods. Prerequisites: COMM 200 or instructor consent. F.

COMM 300. Communication and Society. 3 Credits.

Explores the interrelationships of society and forms of communication. Objectives include developing knowledge of the media, an ability to discuss in an informed manner the issues of communication in a democratic society and to develop an awareness of intelligent use of the media. F,S.

COMM 302. Popular Culture. 3 Credits.

This course focuses on the critical analysis of cultures, their characteristics, and the relationship between media and broader cultural patterns. Students will research, report and critique contemporary cultural trends and social issues to produce depth reporting and informed commentary. Prerequisite: COMM 200 or consent of instructor. F.

COMM 305. Web and Mobile Publishing. 3 Credits.

This course investigates the changing dynamic of publishing. Moving from traditional print publication models, the course examines publishing for the web, mobile devices, blogs, increasing readership, self-publishing and peer-reviewed options. Course includes publication conceptualization, production, budgeting, pre-press and printing processes. S.

COMM 310. Media and Diversity. 3 Credits.

Study of minority status within mass media organizations and in media content from historical, contemporary and speculative points of view. F.

COMM 313. Persuasion. 3 Credits.

An examination of principles and practices of persuasion and its influence across communication contexts such as interpersonal, group, and mass communication. Emphasis will be placed on ethical standards and implication of persuasion and influence. F.

COMM 319. Digital Communication: Imaging. 3 Credits.

This course introduces students to the practice of digital imaging, including photographic principles, digital acquisition devices, software, and transmission for the web and other media. F.

COMM 324. Feature and Opinion Writing. 3 Credits.

Investigative reporting and writing for traditional and new media using innovative research and source analysis techniques. Includes methods for informed opinion and commentary writing. Prerequisites: COMM 200 or consent of instructor. S.

COMM 328. Community Journalism. 3 Credits.

Considers the role that news media can play in enhancing community life. May focus on the role of print and broadcast journalism in Native American communities, on the role of weekly newspapers in small, rural towns or on broadcast and print media in cities. Provides an in-depth introduction to an assessment of efforts to determine how new forms of news media could provide innovative service for communities. Prerequisite: COMM 200 or consent of instructor. S.

COMM 329. Practicum. 3 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. A maximum total of 6 credits from COMM 329, 394, and 497 may be counted toward the 125 credits required for a degree. Prerequisites: Consent of Instructor. Repeatable to 6 credits. F,S.

COMM 329A. Practicum. 1-5 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. Prerequisites: Junior standing and instructor consent. Repeatable to 5 credits. F,S.

COMM 329B. Practicum. 1-5 Credits.

Faculty supervised and graded experiences offered in a variety of communication contexts. Prerequisites: Junior standing and instructor consent. Repeatable to 5 credits. F,S.

COMM 339. Digital Video Production. 3 Credits.

This course offers an introduction to the theory and practice of modern digital video production utilizing a variety of production software techniques, industry best practices, and online/mobile technologies. This course provides a scholarly and production process link with the UND Television Center, and includes guided visit(s) to and learning experiences at the production studios. S.

COMM 345. Social Media Strategy. 3 Credits.

This course focuses on scholarly and commercial aspects of social media strategy as a Communicative practice. In particular, course topics include a variety of social media driven outcomes including social activism, constituent engagement, outreach and advocacy, reputation management, analytics and optimization, and enhancing the quality and impact of message transmission in the social online environment. S.

COMM 352. Writing for Public Relations. 3 Credits.

Intensive practice in preparing the most common types of materials used in public relations. Special emphasis on writing style and form, and effective media relations. Prerequisites: COMM 200 or consent of instructor. F.

COMM 374. Principles of Strategic Communication. 3 Credits.

This course introduces the fundamental theories, concepts, and applications of strategic communication to critically analyze its social influence and meet organizational goals. F.

COMM 394. Individual Projects and Readings. 3 Credits.

Individual projects or directed study related to topics, issues, or activities in communication studies. A maximum total of 6 credits from COMM 329, 394, and 497 may be counted toward the 125 credits required for a degree. Prerequisite: Consent of Instructor. Repeatable to 6 credits. F,S.

COMM 400. Senior Seminar. 2 Credits.

COMM 401. Organizational Communication. 3 Credits.

Analysis of communication behavior in formally structured relationships as it relates to the organization and to individuals. Special attention given to organizational style, status, trust and conflict-management. Informal communication networks and rumoring are studied. S.

COMM 402. Intercultural/International Communication. 3 Credits.

This course will provide an overview of the study of intercultural and international communication. Topics addressed will include: history, literature, and culture of specific groups including racial, religious, and ethnic issues that affect communication patterns and outcomes. S.

COMM 404. Advertising and Society. 3 Credits.

Examines and evaluates the social, ethical and economic aspects of advertising. Attention is given to appraising the effects of advertising on the consumer and competition. F.

COMM 405. Social Implications of the Information Society. 3 Credits.

Considers and evaluates different perspectives on the information society, ranging from humanistic and Neomarxist critiques to the optimistic scenarios of some futurists. Examines the implications of new means of creating, storing, manipulating and disseminating information. Discussion of whether or not the potential benefits will be realized. S.

COMM 410. Research Methods in Communication. 3 Credits.

Introduction to methodologies of historical, descriptive, and experimental research with attention to interpreting research results, selecting research designs and conducting communication research projects. Prerequisites: COMM 102, COMM 103, COMM 110, COMM 200 and Junior status or above. F,S.

COMM 414. Media Law and Ethics. 3 Credits.

This course introduces students to the contemporary legal and regulatory environment for media. The philosophical and historical background, and the development and court interpretations of the First Amendment are examined, along with the theories of libel law, right to privacy, copyright protection, access to information, and advertising and broadcast regulation. The ethical principles that guide media communication practices are explored with a particular attention to the concepts of public trust and public interest. S.

COMM 428. Media History. 3 Credits.

Origins and evolution of human communication, mass media and related technological innovations. Addresses mass media's historical influence on social , political and economic change, as well as on maintaining the status quo. S.

COMM 430. AD/PR Campaigns. 3 Credits.

This course explores audience segmentation, and qualitative and quantitative approaches to market research and campaign testing to develop research-driven advertising and public relations communication campaigns. F.

COMM 451. Risk and Crisis Communication. 3 Credits.

This course explores identifying risks to organizational goals and key stakeholders, and communicating effectively during crisis events to maintain organizational legitimacy. Risk and crisis key theories and concepts, applications and analysis are addressed. Prerequisite: COMM 200 or consent of instructor. S.

COMM 497. Internship. 3 Credits.

Supervised experience in the mass media or related field consistent with student's career objectives. Final report, employer's evaluation and samples of work required. Formal application in advance of internship needs department approval. A maximum total of 6 credits from COMM 329, 394, and 497 may be counted toward the 125 credits required for a degree. Prerequisites: Consent of Instructor. Repeatable to 6 credits. S/U grading. F,S.

COMM 499. Special Topics. 1-3 Credits.

Selected topics in communication that allow students to study specific communication issues and/or topics that are not covered by regular department offerings. Repeatable to 6 credits. Repeatable to 6 credits. On demand.

Office of the Registrar

Tel: 701.777.2711
1.800.CALL.UND
Fax: 701.777.2696

Twamley Hall Room 201
264 Centennial Drive Stop 8382
Grand Forks, ND 58202-8382