MRKT 201. Personal Marketing. 3 Credits.
The course applies the marketing concept to understanding personal brand, social identity, and planning of career tracks. Emphasis is placed on the development of individual marketing plans during the sophomore/junior year thus initiating a systematic career planning process in the context of worldview. Career planning prior to the senior year helps incorporate internships, job shadowing, and/or cooperative education into students' program of study. Particular emphasis is placed on the application of the marketing concepts in professional career initiation and the development and delivery of presentations to culturally diverse audiences. The course also incorporates attitude testing, mock interviews, discussion of job search using the Internet, networking, time management strategies, and portfolio development. F,S.
MRKT 305. Marketing Foundations. 3 Credits.
An overview of the scope and nature of market exchange and the buyer's pivotal role. Prerequisites: ECON 201, Sophomore, Junior, or Senior Standing, a minimum total of 45 credit hours, and declared COBPA majors only. Prerequisites or Corequisites: ACCT 201 and ECON 210. F,S,SS.
MRKT 310. Consumer Behavior. 3 Credits.
Theoretical and applied analysis of consumption-related activities of individuals. Investigations of the reasons behind and the forces influencing the selection, purchase, use, and disposal of goods and services. Prerequisites: MRKT 305, Sophomore standing or higher, and declared COBPA majors only. F,S.
MRKT 311. Professional Selling. 3 Credits.
The professional selling process including prospecting, qualifying, need-discovery and development, relationship-building, presentations, handling objections, closing, and post-sale service. Prerequisites: MRKT 305, Sophomore standing or higher, and declared COBPA majors only. F,S.
MRKT 315. Retail Management. 3 Credits.
Application of marketing and financial principles to the planning and execution of retail management. Includes analyses of relevant institutions and interest groups. Prerequisites: MRKT 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. F,S.
MRKT 325. International Marketing. 3 Credits.
Survey of international business environment, with focus on elements of international marketing practices and their management. Prerequisites: MRKT 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. F,S.
MRKT 327. Digital Marketing. 3 Credits.
Digital Marketing is no longer an emerging medium; customers are regularly making decisions about a product or service online- long before they see or hear any traditional communications. Effective integration is key. Digital Marketing can become overwhelming with the constant, rapid evolution of this landscape. Each new tool comes with another learning curve and new jargon, blurring useful tools with trendy, irrelevant distractions. At the same time, the accessibility and flexibility of Digital Marketing can result in higher returns on investment (ROI) and better understanding of consumers. This class in Digital Marketing will empower students to think strategically. Prerequisites: MRKT 305; MRKT310; Junior or Senior Standing; declared CoBPA majors. F,S,SS.
MRKT 330. Marketing Research. 3 Credits.
The research process from a marketing perspective. Addresses problem formulation, research design, methodology, and appropriate statistical methods. Application of procedures appropriate for the analysis and interpretation of marketing data. Prerequisites: MRKT 305; Sophomore, Junior or Senior Standing; declared CoBPA majors only. F,S.
MRKT 340. Integrated Marketing Communications. 3 Credits.
This course focuses on the state-of-the-art strategic concept of integrated marketing communication (IMC). IMC incorporates advertising, sales promotions, publicity, public relations, personal selling, Internet, and any other means by which marketing information is communicated to people. The course will involve a synthesis of the theoretical, practical, and social considerations of IMC. Prerequisite: MRKT 305; Junior or Senior Standing; declared CoBPA majors only. F,S.
MRKT 347. Social Media. 3 Credits.
This course is an in-depth look at social networks, social media platforms and online advertising to offer students an advantage in many positions involving marketing, consulting and brand management both on the buyer and seller side of social media. Prerequisite: MRKT 305; Junior or Senior Standing; declared CoBPA majors. F,S,SS.
MRKT 386. Field Experience in Marketing. 1-8 Credits.
Work opportunity to assist with marketing activities and understand the role of marketing for that company/ organization (profit/nonprofit). Prerequisites: Minimum GPA of 2.5, MRKT 305, and consent of instructor. Repeatable to 8 credits. S/U grading. F,S,SS.
MRKT 396. Directed Studies in Marketing. 1-3 Credits.
Research in some aspect of marketing. Written reports and collateral readings. Prerequisites: MRKT 310 and consent of instructor. F,S,SS.
MRKT 397. Cooperative Education in Marketing. 1-2 Credits.
Compensated, on-the-job experience in various areas of marketing. Repeatable only to maximum of 8 credits. Prerequisites: MRKT 305 and consent of instructor. Repeatable to 8 credits. S/U grading. F,S,SS.
MRKT 405. Brand and Product Management. 3 Credits.
The study of the theory and practice of managing brands and products as vital corporate assets and the focus of the marketing planning process. Prerequisites: MRKT 310 and MRKT 330; Junior or Senior Standing; declared CoBPA majors only. S.
MRKT 411. Sales Management. 3 Credits.
The practice of sales management including sales force recruiting, training, organization, motivation, compensation, and evaluation. Prerequisites: MRKT 305 and MRKT 311; Junior or Senior Standing; declared CoBPA majors only. S.
MRKT 430. Relationship Marketing. 3 Credits.
Relationship marketing is now a core, strategic element of virtually all marketing. Organizations increasingly stress the importance of cooperation with customers, communities, charities, and other partners. This course focuses primarily on marketing relationships in the Organization-to-Organization context. Prerequisites: MRKT 305 and MRKT 311; Junior or Senior Standing; declared CoBPA majors only. S.
MRKT 431. Customer Relationship Management (CRM). 3 Credits.
This course examines customer relationship management (CRM) and its application in marketing, sales, and service. It will include the use of Microsoft Dynamics CRM and Microsoft Social Engagement. Effective CRM strategies help companies align business process with customer centric strategies using people, technology, and knowledge. Companies strive to use CRM to optimize the identification, acquisition, growth and retention of desired customers to gain competitive advantage and maximize profit. Anyone interested in working with customers and CRM technology and would like to be responsible for the development of any major aspect of CRM will find this course beneficial. Emphasis is given on conceptual knowledge, real-world projects, and hands-on learning using Microsoft Dynamics CRM software. CRM training modules and software are used throughout the semester. Prerequisites: MRKT 305, Junior or Senior Standing, and declared CoBPA majors only. F,S.
MRKT 433. Negotiations for Sales and Relationship Managements. 3 Credits.
The primary focus of this course is placed on the theoretical, practical and experiential learning of the negotiations skills. Emphasis is placed on the specific negotiations skills required to successfully maneuver through the negotiated buyer-seller exchange environment. Prerequisite: MRKT 311 or consent of instructor. S.
MRKT 440. Special Topics in Marketing:. 3 Credits.
Investigation of selected topics of importance to the marketing of goods, services, or ideas. May be taken a maximum of two times for credit. Prerequisites: MRKT 305; Junior or Senior Standing; declared CoBPA majors only. Repeatable to 6 credits. S.
MRKT 450. Marketing Management. 3 Credits.
Capstone course addressing the firm's micro and macro environments from a strategic marketing decision making perspective. Prerequisites: MRKT 305, MRKT 310, and MRKT 330; Senior Standing; declared CoBPA majors only. F,S.
MRKT 497. Internship in Marketing. 1-8 Credits.
Compensated, practical experience with selected participating firms. Repeatable only to maximum of 8 credits. Prerequisites: 9 hours of Marketing, GPA of 2.75, and consent of instructor. Repeatable to 8 credits. S/U grading. F,S,SS.
MRKT 510. Strategic Market Planning. 3 Credits.
This course is designed to facilitate an understanding of strategic market planning, with specific emphasis on decisions relating to marketing management. Students will develop an understanding of marketing as both a corporate function and a strategic/tactical managerial activity. Specifically, students will develop a realistic logic and application for marketing management and how marketing strategy is informed by marketing research. Special attention will be given to the marketing function as it impacts customer metrics and organizational performance. Prerequisite: BADM 500. F,S.
MRKT 530. Strategic Relationship Marketing. 3 Credits.
This course is designed to facilitate an understanding of strategic relationship marketing with a significant focus on organizational performance and the accountability of the marketing function. Throughout the course, attention will focus on the relational nature of B2B, B2C, and C2C marketplaces and the impacts of firm level marketing decisions upon firm performance measures (KPIs such as market share, sales, profit, call center productivity and efficiency, and customer satisfaction/ loyalty). Macro topics covered include relationship, differential advantage, segmentation, buyer behavior, marketing research, demand forecasting, and marketing planning. Specific strategic and tactical decisions examined include the relational outcomes of R & D expenditures, conducting and interpreting marketing research, and marketing mix elements of products, pricing, distribution, sales force and communications decisions. In sum, this course is designed to provide a strategic relational paradigm for understanding B2B, B2C and C2C marketing and provide a "hands on" learning experience in marketing analysis, planning, and decision making towards the end goals of overall firm performance and customer satisfaction. Prerequisite: Graduate standing.
MRKT 540. Marketing Seminar. 3 Credits.
Emerging topics in the field of marketing. Prerequisite: MRKT 305.
MRKT 575. Special Topics. 3 Credits.
Specific topic will vary from offering to offering at the discretion of the department. Departmental permission will be required for enrollment. Prerequisites and/or corequisites may be required depending upon the special topic selected. Course may be repeated up to a total of 9 credits with permission of department. Prerequisites: Departmental permission is required. Repeatable to 9 credits.
MRKT 592. Graduate Research in Marketing. 1-3 Credits.
Repeatable to 6 credits. Prerequisites: BADM 502 and consent of instructor. Repeatable to 6 credits.
MRKT 595. Graduate Readings in Marketing. 1-3 Credits.
Repeatable to 6 credits. Prerequisites: Consent of instructor is required. Repeatable to 6 credits.
MRKT 996. Continuing Enrollment. 1-12 Credits.
MRKT 997. Independent Study. 2 Credits.
MRKT 998. Thesis. 1-15 Credits.