Marketing
B.B.A. with Major in Marketing
| Freshman Year | ||
|---|---|---|
| First Semester | Credits | |
| ENGL 110 | College Composition I | 3 |
| MATH 103 | College Algebra or Applied Calculus I or Calculus I | 3 |
| Essential Studies: Fine Arts | 3 | |
| Essential Studies: Humanities | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Second Semester | ||
| ENGL 130 | Composition II: Writing for Public Audiences | 3 |
| Essential Studies: Oral Communication | 3 | |
| Essential Studies: Social Sciences | 3 | |
| Essential Studies: Fine Arts or Humanities | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Sophomore Year | ||
| First Semester | ||
| ACCT 200 | Elements of Accounting I | 3 |
| ECON 201 | Principles of Microeconomics | 3 |
| Essential Studies: Lab Science | 4 | |
| Essential Studies/Advanced Communications | 3 | |
| Essential Studies/Diversity of Human Experience | 3 | |
| Credits | 16 | |
| Second Semester | ||
| ACCT 201 | Elements of Accounting II | 3 |
| ECON 202 | Principles of Macroeconomics | 3 |
| ECON 210 | Introduction to Business and Economic Statistics | 3 |
| ISBA 217 | Fundamentals of Computer Information Systems | 3 |
| MRKT 305 | Marketing Foundations | 3 |
| Credits | 15 | |
| Junior Year | ||
| First Semester | ||
| FIN 310 | Principles of Financial Management | 3 |
| MGMT 300 | Principles of Management | 3 |
| MRKT 310 or MRKT 330 | Consumer Behavior or Marketing Research | 3 |
| Essential Studies/ Analyzing World Views | 3 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Second Semester | ||
| MRKT 330 or MRKT 310 | Marketing Research or Consumer Behavior | 3 |
| MGMT 301 | Operations Management | 3 |
| Marketing Electives | 6 | |
| Free Elective | 3 | |
| Credits | 15 | |
| Senior Year | ||
| First Semester | ||
| Marketing Electives | 9 | |
| Free Elective | 6 | |
| Credits | 15 | |
| Second Semester | ||
| MRKT 450 | Marketing Management | 3 |
| MGMT 475 | Strategic Management | 3 |
| Free Electives | 8 | |
| Credits | 14 | |
| Total Credits | 120 | |
Students must complete enough electives to bring total credit hours up to the 120.
Please Note: Every student must fulfill all University, Departmental, and Essential Studies requirements.