B.B.A. with Major in Marketing

Plan of Study Grid
Freshman Year
First SemesterCredits
ENGL 110 College Composition I 3
MATH 103
College Algebra
or Applied Calculus I
or Calculus I
Essential Studies: Fine Arts 3
Essential Studies: Humanities 3
Free Elective 3
Second Semester
ENGL 130 Composition II: Writing for Public Audiences 3
Essential Studies: Oral Communication 3
Essential Studies: Social Sciences 3
Essential Studies: Fine Arts or Humanities 3
Free Elective 3
Sophomore Year
First Semester
ACCT 200 Elements of Accounting I 3
ECON 201 Principles of Microeconomics 3
Essential Studies: Lab Science 4
Essential Studies/Advanced Communications 3
Essential Studies/Diversity of Human Experience 3
Second Semester
ACCT 201 Elements of Accounting II 3
ECON 202 Principles of Macroeconomics 3
ECON 210 Introduction to Business and Economic Statistics 3
ISBA 217 Fundamentals of Computer Information Systems 3
MRKT 305 Marketing Foundations 3
Junior Year
First Semester
FIN 310 Principles of Financial Management 3
MGMT 300 Principles of Management 3
MRKT 310
Consumer Behavior
or Marketing Research
Essential Studies/ Analyzing World Views 3
Free Elective 3
Second Semester
MRKT 330
Marketing Research
or Consumer Behavior
MGMT 301 Operations Management 3
Marketing Electives 6
Free Elective 3
Senior Year
First Semester
Marketing Electives 9
Free Elective 6
Second Semester
MRKT 450 Marketing Management 3
MGMT 475 Strategic Management 3
Free Electives 8
 Total Credits120

Students must complete enough electives to bring total credit hours up to the 120. 

Please Note: Every student must fulfill all University, Departmental, and Essential Studies requirements.