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TECH 442. Industrial/Applied Graphic Design. 3 Credits.

We explore the concepts of branding, info-graphics and various avenues of processing and translating information in a visual format. Emphasis is placed on the relationship between text and image through a series of design-based problems. The visual and conceptual aspects of branding focuses on the development of practical, multi-component design solutions including logo design and other business communication applications. Understanding and ordering complex data into useful and persuasive informational tools takes form via info-graphics, visual processes and procedures. Emphasis is placed on the use of formal design principles, creative brainstorming, conceptualizing, critical thinking, collaboration, and presentation. Prerequisites: TECH 212. S.

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