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MRKT 510. Strategic Market Planning. 3 Credits.

This course is designed to facilitate an understanding of strategic market planning, with specific emphasis on decisions relating to marketing management. Students will develop an understanding of marketing as both a corporate function and a strategic/tactical managerial activity. Specifically, students will develop a realistic logic and application for marketing management and how marketing strategy is informed by marketing research. Special attention will be given to the marketing function as it impacts customer metrics and organizational performance. Prerequisite: BADM 500. F,S.

Business Administration

http://und-public.courseleaf.com/graduateacademicinformation/departmentalcoursesprograms/businessadministration/

...Managerial Finance MGMT 515 Advanced Managerial Theory MRKT 510 Strategic Market Planning Students are required...

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