Marketing

B.B.A. with Major in Marketing

Plan of Study Grid
Freshman Year
First SemesterCredits
ENGL 110 College Composition I 3
MATH 103 College Algebra 3
POLS 115 American Government I 3
PSYC 111
Introduction to Psychology
or Introduction to Sociology
or Introduction to Cultural Anthropology
3
Essential Studies: Fine Arts (FA) 3
 Credits15
Second Semester
COMM 110 Fundamentals of Public Speaking 3
ENGL 130 Composition II: Writing for Public Audiences 3
MATH 146 Applied Calculus I 3
ISBC 117 Personal Productivity with Information Technology 1
Essential Studies: Humanities 3
Essential Studies 3
 Credits16
Sophomore Year
First Semester
ECON 201 Principles of Microeconomics 3
ACCT 200 Elements of Accounting I 3
Essential Studies: Fine Arts or Humanities 3
Essential Studies 3
Essential Studies: Lab Science 4
 Credits16
Second Semester
ECON 202 Principles of Macroeconomics 3
ACCT 201 Elements of Accounting II 3
ECON 210 Introduction to Business and Economic Statistics 3
MRKT 305 Marketing Foundations 3
Electives 3
 Credits15
Junior Year
First Semester
MRKT 310
Consumer Behavior 1
or International Marketing
or Marketing Research
3
MRKT 325
International Marketing 1
or Consumer Behavior
or Marketing Research
3
FIN 310 Principles of Financial Management 3
MGMT 300 Principles of Management 3
ISBC 217 Fundamentals of Computer Information Systems 3
 Credits15
Second Semester
MRKT 330
Marketing Research 1
or Consumer Behavior
or International Marketing
3
MGMT 301 Operations Management 3
ACCT 315 Business Law I 3
Marketing Electives 6
 Credits15
Senior Year
First Semester
ECON 303 Money and Banking 3
Marketing Electives 6
Essential Studies/Special Emphasis: Advanced Communication ISBC320 is strongly recommended 3
Electives 3
 Credits15
Second Semester
MRKT 450 Marketing Management 3
MGMT 475 Strategic Management 3
Electives 4
Marketing Electives 3
 Credits13
 Total Credits120

1 = Marketing 310 and 325 and 330 all MUST be taken SOMETIME in the junior year.


Students must complete enough electives to bring total credit hours up to the 125. Special Emphasis courses can fulfill an essential studies requirement (example-History 104, US History, will count toward the US Diversity as well as the Humanities area). Please Note: Every student must fulfill all University, Departmental, and Essential Studies requirements.